A Line from Greenline

As of 2022, TikTok holds the top domain spot, above, yes, even Google. According to web security company, Cloudflare, this doesn’t equate to TikTok having the most users, it equates to TikTok receiving the most traffic. A whopping 5.6 billion searches are made through Google every day, so it’s wild to think that TikTok gets even more traffic than that. The main draw of traffic comes through the gem of TikTok, For You pages. For You pages are so popular because they appear automatically when you open the app.

Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.

Whether you realize it or not, both personal and professional elements of your personality - or those of your team - are reflected on your brand’s social media. We understand it can be hard to manage both sides while maintaining your brand’s personality and voice. Both aspects are important to your social media accounts’ success and gaining more followers. Getting personal with your customers is more valuable than you know. Customers appreciate businesses that are authentic, comedic, and follow trends, however, it’s also important to be professional and represent your brand appropriately. So, where do you find the balance? 

Social media is a great way for any and all brands to connect and engage with customers. Globally, there are over 3.6 billion people that use social media and that number is expected to grow to about 4.41 billion in 2025. Social media offers an infinite amount of opportunities for your brand to connect with customers. 

Instagram is a great platform for sharing video and photo content with your followers. It offers you an opportunity to further connect with customers, current and potential. Since its April 2012 launch, Instagram has continued to grow. Over a billion people from all over the world use Instagram every month. There are about 140 million users from the US and that number is growing every day. The average user is on the platform for about 30 minutes every day. That’s the perfect amount of time for your business to get its name out there, build connections, and hopefully, gain more followers. That’s why what sort of content you post on your business Instagram account matters! Not only does the content and its design matter, but having an Instagram theme.

Have you ever really listened to your customers talk about your business or industry? Sure, you’ve seen comments or conversations online of customers talking about what they love about your brand… a product, an offering, a post. Or maybe you’re tracking feedback and posts about things your audience wishes were different. Well, that’s what social listening is all about.