A Line from Greenline

Instagram is a great platform for sharing video and photo content with your followers. It offers you an opportunity to further connect with customers, current and potential. Since its April 2012 launch, Instagram has continued to grow. Over a billion people from all over the world use Instagram every month. There are about 140 million users from the US and that number is growing every day. The average user is on the platform for about 30 minutes every day. That’s the perfect amount of time for your business to get its name out there, build connections, and hopefully, gain more followers. That’s why what sort of content you post on your business Instagram account matters! Not only does the content and its design matter, but having an Instagram theme.

Have you ever really listened to your customers talk about your business or industry? Sure, you’ve seen comments or conversations online of customers talking about what they love about your brand… a product, an offering, a post. Or maybe you’re tracking feedback and posts about things your audience wishes were different. Well, that’s what social listening is all about.

Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’. 

TikTok, is taking the social world by storm. If you haven’t heard of it yet, TikTok is a video-sharing social networking service where users have the opportunity to create a variety of short videos from various genres like comedy, dance, and education that can range from 15 to 60 seconds long.

You see them all over social media, hashtags. They’re the key to making social posts accessible to a wider audience. Hashtags have been around since 2007 and have been making their mark in the social media realm for over a decade. Do you find yourself wondering why they are so important and when should they be used? You’re not alone.

It’s no secret the world is becoming increasingly more digital; there’s a pretty good chance you follow your favorite brands and businesses on social media. As years pass, more and more companies have joined the Facebook realm  - and for good reason. Since Facebook’s launch in 2004, it has grown to almost 2.8 billion monthly active users; that’s more than any other social media platform. If you think that number seems big, Facebook has almost 1.84 billion users that visit the social networking site every single day. So you might ask yourself, “Does my business need Facebook?”