A Line from Greenline

In a world of social distancing, social media, and remote work, it can be easy to forget there’s a whole lot more world out there. Though the average American spends 6.3 hours online each day, statistics show online marketing does not always have the same impact as physical marketing materials. 

Even though Instagram Stories have been around since 2017, they are relatively young in the social media universe and are largely misunderstood. Since the addition of the Stories feature, the average number of influencer feed posts has declined every year as users interact more and more heavily with Stories. If the words ‘Stories’ and ‘influencers’ have you at a loss, you can read up on all Instagram basics in this blog post. Without further ado, let’s dive into Instagram Stories and how using them can mean big changes in engagement, brand awareness, and even sales.

Search Engine Optimization (SEO) is the science of leveraging language and word choice in both the visible and coded elements of a website to move a site to the top of a search engine’s results. When we type a search query into the Google search bar, Google scans the entire web for the query’s keywords embedded in individual websites. The websites with the strongest and most thoughtfully selected keywords win the top spots.

We all know how “word of mouth” works; you like a product or service, and you let your friends know how great it was. With the wide-spread use of digital communication, social media, and technology as a whole, virtually every business has a website or social profile, so this idea of “word of mouth” is even more important. Testimonials can make or break you.

The year is 2006; Pluto was downgraded from its status as an ‘official’ planet, American Idol was the #1 ranked television show, and Google purchased YouTube for just under $2 billion. The world as we know it is evolving - and into a very digital and technical one at that. In 2006 Twitter was also born.

Social media is taking the world by storm and it’s only going to continue getting bigger. Whether it’s sharing a treasured quote or your latest adventure, social media is an excellent way to stay connected with others on both personal and professional levels.