A Line from Greenline

The global pandemic and fight for racial justice rocked our world in 2020. It's only natural that literal social change in our physical world should result in changes in the digital world and in the realms of social media too. Here are some things you should know about marketing in 2020 that will better prepare you for marketing in 2021...

BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?

Though this symbol has many names (number sign, pound sign, hash,) it wasn’t until 2007 it was first used as a method of creating channels in social media. In August of that year, a Twitter user named Chris Messina published a blog post advocating for hashtag channels of communication on Twitter. He intended for them to act as metadata for tweets. In other words, he proposed they provide extra information about where you are or what event you’re referring to. Fast forward to 2020 and the hashtag is now an integrated piece of Twitter’s identity, and nearly every other social media platform as well. 

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

Studies show 50% of all consumers worldwide say they buy based on a company’s brand, values, and impact. How can an organization have a higher purpose beyond the goods and services they offer? How does an organization share values with its consumers? It all starts with good branding. 

To learn the equation for a perfectly balanced social media calendar, we need to take a trip back to our middle school science classes... just kidding! But do you remember the structure of an experiment? Using the basic steps to develop a hypothesis, test variables, and analyze the results is one surefire way to begin on the path towards a well-balanced range of content on each of your social media platforms.