A Line from Greenline

In 2023, it’s projected there will be 4.3 billion email users. Email marketing is a tried and true way to engage with your customers and get them the information they want. A well-thought email marketing campaign can be successful for many reasons. Some of those reasons include: 1) email has a larger reach than most marketing tactics, 2) it delivers your message to your intended audience, and 3) it’s a preferred way of communication in terms of marketing. 

Blogging is definitely something you’ve heard us preach about before. There are many reasons why you should have a blog, but what happens once you start one? How do you increase views, choose relevant topics, and utilize blog trends? 

You know how trends are; some elements are new, some things are constant, and others come and go. Here’s our list of the top eight best practices you should  incorporate into your blogging efforts in 2020...

We’re already three full months into 2020. That means a few things, but for a lot of us, it means the first quarter is already over. Now is a great time to look at goals and consider what did (or did not) work for you. From budget to annual goals, it's crucial to evaluate where you are after Q1 and where you want to go from here. 

In order to see progress, you need to take a step back and look at all the pieces. Where have you succeeded thus far and where have you been stagnant?

Have you ever put a lot of time and energy into creating Facebook ads, only to find them falling flat? Facebook advertising can be an effective way to reach your intended audience...if used in the right way. Facebook advertising offers a variety of features and options that allow you to broaden your reach, increase page likes, push traffic to site pages, and more. If you still feel stuck when it comes to ad creation for Facebook, we’re here to help.

In this time of uncertainty, there’s one thing that’s for sure; we’re all impacted by COVID-19 and we’re all plagued by the uncomfortable change and general unknown of a worldwide pandemic. The presence of COVID-19 has changed many of our daily lives, including how and where we work. But how does COVID-19 specifically impact the marketing world?

Think back to the last time you absolutely loved a product or a service. You probably wanted to text your friends or tell your mom about the great experience you’ve had. Or, you might’ve turned to Instagram, Facebook, or Twitter to let the world know. I get it! And if you’ve ever done this, you’ve been an ‘advertiser’ for a brand - maybe without even knowing it. You created and shared user-generated content that helps create more brand awareness for whatever business you were talking about.