A Line from Greenline

Using Clubhouse in Your Social Media Marketing Strategy

Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’. 

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Bridget Deutz · May 11, 2021

3 Key Benefits of Infographics

Infographics provide the opportunity for consumers to improve reading comprehension by 50%. Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. Graphics have the potential to improve cognition and enhance the human visual system’s ability to comprehend better and spot patterns. Some examples of infographics are typically a collection of imagery, charts, and minimal texts. They allow you to communicate visually with a consumer about a topic or subject that may be more difficult to comprehend or understand.

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Bridget Deutz · May 5, 2021

What Makes a Great Website in 2021?

Having a great website can make a big difference and is extremely important for your business’s success, especially in 2021. If you have a website for your business, that’s a great first step. But, how do you know if your website is set up for success and, well, great? 

It doesn’t take long for a consumer to decide if your website is worth looking at or not. In fact, 75% of consumers base their opinions of a brand or business solely on the website alone. Visitors only need about 10 seconds, to get an overall impression from a website. The main aspects that make up a great website are design, load time, relevant content, and strong optimization. 

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Bridget Deutz · Apr 27, 2021

Is TikTok the Next Best App for Your Marketing Strategy?

TikTok, is taking the social world by storm. If you haven’t heard of it yet, TikTok is a video-sharing social networking service where users have the opportunity to create a variety of short videos from various genres like comedy, dance, and education that can range from 15 to 60 seconds long.

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Bridget Deutz · Apr 15, 2021

A Look at Top Digital Marketing Trends

Digital marketing; I’m sure you’ve heard this term - and it’s no secret this marketing strategy is increasingly popular as the world continues to become more digital. If you’re not familiar, digital marketing includes all marketing efforts that use an electronic device or the Internet. Digital marketing give us the ability to reach a wider audience that you can’t reach with traditional marketing methods and offers opportunities for better consumer targeting - and is often more cost-effective. It can be used on social media, email, video, search engines, and more - the possibilities are endless. Digital marketing consists of many different avenues in which it can be utilized. 

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Bridget Deutz · Apr 9, 2021

Content Creation, Voice, & Vocabulary - Word Choice Matters

When writing any sort of content for your business, word choice matters. Your style of writing and your content should reflect your business’s personality and intent. Business authenticity is important to consumers. In fact, 51% of consumers feel it's important to get a personalized experience across digital platforms. That said, your content writing should carry a consistent tone and voice throughout all avenues. There are several ways you can incorporate better word choice and improve your writing overall. 

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Bridget Deutz · Apr 2, 2021