A Line from Greenline

It’s no secret the world is becoming increasingly more digital; there’s a pretty good chance you follow your favorite brands and businesses on social media. As years pass, more and more companies have joined the Facebook realm  - and for good reason. Since Facebook’s launch in 2004, it has grown to almost 2.8 billion monthly active users; that’s more than any other social media platform. If you think that number seems big, Facebook has almost 1.84 billion users that visit the social networking site every single day. So you might ask yourself, “Does my business need Facebook?”

Swiss psychologist Carl Jung theorized that humans use symbolism to simplify and more easily understand complex concepts. He defined a set of twelve Archetypes, or personality profiles, that people use as symbols to understand one another and the things around them in the world.

If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?

Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.

Digital marketing can be intimidating. There is so much to learn, test, and implement into your marketing strategy – the options are plentiful. Do you use a website, blog, social media platforms, email marketing, or digital ads? It can be tough to know which avenues to prioritize. Odds are, your business already uses some of these marketing tactics, but we are here to help you explore which to expand to best serve your needs.

Looking for a test that can pinpoint your most impactful Instagram post? A marketing report that can show you exactly what motivates your target consumer to buy? A system that will consistently improve your content and marketing intelligence? You’ve come to the right place; pull up a chair and learn a bit more about marketing attribution models.

Aristotle said: “Knowing yourself is the beginning of all wisdom.” We say: “Knowing your business is the beginning of all marketing success.” Taking time to reflect and be still can seem revolutionary in a fast-moving, impatient world. Intentional introspection will keep you in tune with all aspects of your business, and in turn, with your customers too. This is just the first of many tips we recommend to businesses that want to stand out in authentic and unique ways.