A Line from Greenline

Aristotle said: “Knowing yourself is the beginning of all wisdom.” We say: “Knowing your business is the beginning of all marketing success.” Taking time to reflect and be still can seem revolutionary in a fast-moving, impatient world. Intentional introspection will keep you in tune with all aspects of your business, and in turn, with your customers too. This is just the first of many tips we recommend to businesses that want to stand out in authentic and unique ways. 

The global pandemic and fight for racial justice rocked our world in 2020. It's only natural that literal social change in our physical world should result in changes in the digital world and in the realms of social media too. Here are some things you should know about marketing in 2020 that will better prepare you for marketing in 2021...

BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?

Though this symbol has many names (number sign, pound sign, hash,) it wasn’t until 2007 it was first used as a method of creating channels in social media. In August of that year, a Twitter user named Chris Messina published a blog post advocating for hashtag channels of communication on Twitter. He intended for them to act as metadata for tweets. In other words, he proposed they provide extra information about where you are or what event you’re referring to. Fast forward to 2020 and the hashtag is now an integrated piece of Twitter’s identity, and nearly every other social media platform as well. 

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

Studies show 50% of all consumers worldwide say they buy based on a company’s brand, values, and impact. How can an organization have a higher purpose beyond the goods and services they offer? How does an organization share values with its consumers? It all starts with good branding.