A Line from Greenline

Even though Instagram Stories have been around since 2017, they are relatively young in the social media universe and are largely misunderstood. Since the addition of the Stories feature, the average number of influencer feed posts has declined every year as users interact more and more heavily with Stories. If the words ‘Stories’ and ‘influencers’ have you at a loss, you can read up on all Instagram basics in this blog post. Without further ado, let’s dive into Instagram Stories and how using them can mean big changes in engagement, brand awareness, and even sales.

Search Engine Optimization (SEO) is the science of leveraging language and word choice in both the visible and coded elements of a website to move a site to the top of a search engine’s results. When we type a search query into the Google search bar, Google scans the entire web for the query’s keywords embedded in individual websites. The websites with the strongest and most thoughtfully selected keywords win the top spots.

We all know how “word of mouth” works; you like a product or service, and you let your friends know how great it was. With the wide-spread use of digital communication, social media, and technology as a whole, virtually every business has a website or social profile, so this idea of “word of mouth” is even more important. Testimonials can make or break you.

We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.

We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:

1. Email Marketing Strategy
2. Email Subject Lines
3. Email Marketing List Creation
4. Effective Email Marketing CTAs
   

Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics. 

Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.