A Line from Greenline

Over 80% of social media marketers say their top strategy is focused on increasing engagement across all channels. Keeping your audience entertained starts with understanding the platforms they’re using. The accounts that see the biggest boost from the algorithm gods keep things interesting and post unique content on a regular basis.

Unless you live under a rock, you’ve probably heard the chatter about artificial intelligence (AI) and its benefits and implications. This new era of tech is the biggest innovation since the birth of the personal computer in the 1970s and the smartphone in the early 2000s. Although many wonder about the possibilities of AI in the decades to come, we are still a long way off from catching a ride in a flying Uber and being able to record our dreams. For now, in 2023, we are still in the early days of AI, but with all the opportunities new technology provides to make life easier, here are a few answers to help you gain some insight into the new wave of technology that’s headed to shore.

In marketing, a survey is a way of collecting information that proportionately represents the views of your target audience. When used effectively, surveys are a valuable tool to gain audience insights, gather feedback, and make data-driven decisions. You can learn a lot about your audience through surveys, but there is a time and a place for how to best utilize them.

Inbound marketing is built on the foundation of connecting with your audience, and personal interactions with your audience can create a more one-on-one connection. Conversational marketing equips you with the tools to build stronger relationships with your audience by creating a more personal experience. 

Researching your competitors’ platforms allows you to tailor your social media platforms to your intended audience. If you want to implement a stronger strategy, capture more attention from your target audience, and rise above the competition, you need to know what they’re up to. So, look at who’s crushing it. Learning the ins and outs of your competitors helps you come out on top.

Your influence as an industry thought leader relies on your ability to keep discovering. To maintain a certain level of expertise, we know it’s imperative to stay up to date with current trends and trending topics by learning more about your industry, the state of the industry’s market, and really - the world in general. All of this information can help you (and thus your sales and marketing strategy) not only stay fresh but also spark new ideas.