A Line from Greenline

Collaboration between your team is fundamental for productivity, efficiency, and communication. Today highly collaborative work environments are more likely to improve return on investment (ROI) and increase productivity because they encourage engagement and foster shared goals. Work productivity improves work efficiency. When employees are given better tools, they tend to produce more efficient work.

A cohesive experience determines how your audience views and interacts with your company. Companies with omnichannel strategies retain 89% of their customers. An omnichannel strategy improves the website, mobile, and in-person experience for your audience and provides engaging pipelines for your audience.

Digital Marketing has the potential to reach a large audience. Keeping up with the trends of today’s digital landscape can help you better serve your audience and prioritize your efforts. These 6 metrics will not only help you generate and nurture leads but also uncover how you can elevate the buyer’s journey for your audience.

Events are a win-win for you and your audience. Improving the lives of your audience through your business is the heart of inbound marketing and a successful event. The inbound methodology describes what the goals of all your marketing efforts should be. It’s important to pay extra attention to these elements in your event marketing because events have the capability to uniquely elevate the experience of your company through educating, inspiring, and entertaining the audience in a way that brings people together.

You know what they say - opposites attract. In this case, they actually complement each other. Both paid and organic elements provide a balanced approach to your marketing efforts. A more valuable relationship can be established through a thorough organic social strategy reinforced by paid campaigns. Jack Johnson says it best, “it's always better when we’re together”. Finding a way to balance your paid ads and organic strategy will set your business apart from your competitors.

Perfection is so last year. These days everyone is more concerned with what’s real, rather than perfect. Things are much more fun that way, so we’re all for authenticity! Authentic marketing is being on the same page as your audience. 86% of consumers say authenticity is a critical factor in deciding which companies they like and support. After all, customers are much more interested in supporting companies that share their values and show their true colors.