A Line from Greenline

Lights, Camera, Action! The time to develop your video strategy is now. Video is a huge element in the digital landscape today. 82% of the content created globally will be in the form of videos by 2023. Harnessing your video content to appeal to this audience requires you to keep up with the video trends we see today, as well as predict what’s coming next. Video content is its own unique art form, and trying new things is received with a warm welcome by the audience.

If you’re reading this right now, there’s over a 55% chance that you’re doing so on a mobile device. Enhancing your audience’s digital experience by optimizing for mobile elevates their engagement. Responsive design focuses on making sure that your audience can access everything smoothly on their mobile devices. Your website, as well as other platforms, won’t see a lot of success if it’s not optimized for mobile. So make sure all of the buttons, text, images, pages and all other elements are cohesive.

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.

Businesses need a solid marketing strategy in order to be successful. In-house marketing teams work well for some companies, but many choose to go the route of contracted marketing partners. In fact, 70% of businesses outsource their marketing efforts. Outsourcing your marketing with the right partner can help you establish the balance your sales and marketing teams need to do what they're best at, and be supported with great content, ads, social media, email marketing, and more.

Struggling with lead generation? You’re not alone; 68% of B2B businesses have this same frustration. When it comes to generating inbound leads, downloadable content opens the door to connecting and collecting information about your audience. Offering the right content to your clients is the key to generating leads and increasing conversions. For people looking to gain insight into your industry downloadable content can be the ticket.

“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot

HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.