A Line from Greenline

Think about a real home or business … What draws people in? From a welcome mat to windows, so many design and personalization elements create interest. The entryway of a home has the most traffic, but each room should have a purpose. Some of it can be seen from the outside, so of course, it’s important to pour your heart and soul into this particular space.

Outsourcing your marketing work to a contractor is about more than just the actual marketing, it’s about building a strong, collaborative, mutually-beneficial relationship. The best kind of partnership is when two companies work together towards a common goal; each side bringing its own value and expertise. Working with a marketing contractor allows you to create a strategic relationship with an expert resource that reaches areas outside your wheelhouse and capacity. This can provide more marketing exposure, growth, expanded tactics, and ultimately allows you to gain new customers.

If you were allowed to add more of one thing to your life what would it be? For many of us, the answer probably has something to do with having more time on our hands. Well, I’m not a genie, but audio content provides you with the means to be one step closer to having more time to listen to, and do, the things you love most.

Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.

“What gets measured gets improved”—a phrase more or less attributed to management expert Peter Drucker. Though its origin isn’t written in stone, this piece of wisdom has withstood the test of time because it’s 100% true. 

The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.