A Line from Greenline

Paid marketing is a great way to hone in and connect with your buyer persona and can be one of the quickest ways to help potential clients discover you. This encompasses any marketing strategy you use to interact with potential clients based on their previous interactions and interests. Paid marketing works best when paired with organic marketing because it provides a balance. This balance is crucial to success because it allows your clients to continue to connect after their initial experience with you. Paid advertisements redirect 65% of the traffic from search engines to websites. This other 35% is organic, so it’s still a big player. 

In 2022, there is one largely consistent theme: people are looking for a much more personal connection with brands. Plain and simple. Don’t worry - you don’t need to burn your current marketing strategy to the ground, just take a step back and look for opportunities to innovate and leverage the way you engage and interact with customers (both current and prospective).

Lead generation is one of the most commonly used phrases in the marketing world. But what is it and how can it bring more success to your business? Lead generation is a marketing art form that enables businesses to attract clients in a way that allows for strong relationships. As Kevin Michael Geary put it,

In the world of marketing strategy, there is a long list of tactics your business can leverage to increase sales, ROI, and see growth. Choosing the right ‘recipe’ can take some serious work; we’re talking buyer persona development, website content, social media, email marketing, blogging, video marketing, account-based marketing … and the list goes on! Many of these have a place within larger marketing practices, like inbound marketing. But it’s more than just a collection of various marketing efforts, and can often be best understood when compared to outbound marketing.

From target audience to brand niche, areas of practice, and menus of services, every business has its differentiators that help them stand out amongst its competitors and appeal to its target audience. As competition heats up in almost every industry, business owners need to stay on top of emerging trends that can separate them from the competition and ensure success each and every year.

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired!