A Line from Greenline

We know how important social media is and how dominant a role it plays in our society, we also know how hard it is to become successful on social media. There are millions of accounts on each respective platform, so if you're not a household name, it can take a lot of effort to move up in the digital world.

Shortly after World War II, a new and exciting movement emerged. Moving pictures. They were any and everywhere. Yes, television and movies had already existed, but the general population could only access these in public places like theaters. The exciting part about this was that moving pictures were now accessible to most populations in the comfort of their own home. A television was in almost every American household and people could witness history through their own eyes. This very quickly changed communication and marketing as we knew it.

Did you know 93% of experiences on the internet start with a search engine? That’s nearly all of them! It makes sense if you think about it … when most people have a question or are looking for a product, they quickly pull up Google to help them find what they’re looking for. It was also found that the top result on Google has a 33% chance of getting clicked.

Each new year brings new trends. From coconut milk, to cronuts, to crop tops, to custom content - times are always changing. Yes, content marketing fits in the same sentence as food and fashion trends; even the marketing world evolves. 

In a world where digital marketing is the name of the game, there’s a star player who gets underestimated. Marketing analytics is often swept under the rug and forgotten about. But how can you improve and see results if you don’t know what you’re trying to improve on? Knowing your strengths and weaknesses can make a difference in how you carry on with your marketing efforts. 

It’s important to keep tabs on who your audience is, what they are interested in, and ultimately how your business can build a relationship with them. Providing potential customers with information, tools, and assistance they need can make a huge difference in your sales. In fact, nurtured leads produce a 20% increase in sales opportunities - and businesses who nurture their leads along the way make 50% more sales at a cost 33% less than non-nurtured prospects. But, before we get into the benefits of this marketing tactic, let’s start from the beginning...