A Line from Greenline

In 1960, E. Jerome McCarthy dropped the marketing mic with the 4 P's: product, promotion, placement, and price. It quickly became the rockstar framework taught in Marketing 101 classes, guiding marketers toward strategy success. But, hold the drumroll, the digital era crashed the party, flipping the script on the classic model. Here’s your cue to jazz up your approach to the infamous 4 P’s.

Once upon a time in the not-so-far-away digital land of stories, marketers began weaving narratives to connect with their audience through their screens. Storytelling lets you infuse authenticity into your messages and share adventures with your audience. Companies with great stories have a 20% increase in customer loyalty. Think of it this way: You are the author of your own series, where the characters aren’t make-believe. They are the people your business interacts with (your audience and business partners.) Elevate your inbound marketing by developing a solid identity through captivating stories.

With the metaverse projected to hit $800 billion in 2024, tech giants like Meta, Microsoft, Apple, and Google are investing big bucks to turn the dream of immersive digital experiences into reality. This dream, the metaverse, is both sparking the interest of major players and spurring startups into action. Matthew Ball, an expert on the subject, and writer of The Metaverse and How It Will Revolutionize Everything, defines the metaverse as:

Innovation requires coloring outside the lines and going beyond regular campaigns to establish a distinct identity. Don’t let your comfort zone limit your marketing efforts, think outside the traditional boundaries, and embrace strategies that defy the norm. Innovative marketing serves as a way to not only stay ahead of trends, but also create new ones. 79% of consumers believe companies that provide unique experiences value their business more. Connect with audiences on a deeper level, and drive meaningful results by embracing the unconventional.  

We take pride in being active in the Central MN communities where we live, work, and spend our free time. Both Emily and I volunteer with various organizations, sit on local boards and committees, and attend events that support the people, businesses, and initiatives that are meaningful to us. Kayla Keenan from INDY reached out after a friend recommended her to us, and we’re thrilled to partner with The INDY Foundation as a client.

Every marketer dreams of basking in the limelight, but the struggle to boost exposure extends beyond content marketing - it's a Public Relations (PR) challenge. Almost every marketer has struggled with finding ways to enhance visibility. Overcoming this hurdle requires a strategic approach; this is where the digital PR power trio comes into play: influencers, press, and relationships. By leveraging the collective strength of these elements, marketers can creatively address exposure challenges and make a lasting impact.