A Line from Greenline

Innovation requires coloring outside the lines and going beyond regular campaigns to establish a distinct identity. Don’t let your comfort zone limit your marketing efforts, think outside the traditional boundaries, and embrace strategies that defy the norm. Innovative marketing serves as a way to not only stay ahead of trends, but also create new ones. 79% of consumers believe companies that provide unique experiences value their business more. Connect with audiences on a deeper level, and drive meaningful results by embracing the unconventional.  

We take pride in being active in the Central MN communities where we live, work, and spend our free time. Both Emily and I volunteer with various organizations, sit on local boards and committees, and attend events that support the people, businesses, and initiatives that are meaningful to us. Kayla Keenan from INDY reached out after a friend recommended her to us, and we’re thrilled to partner with The INDY Foundation as a client.

Every marketer dreams of basking in the limelight, but the struggle to boost exposure extends beyond content marketing - it's a Public Relations (PR) challenge. Almost every marketer has struggled with finding ways to enhance visibility. Overcoming this hurdle requires a strategic approach; this is where the digital PR power trio comes into play: influencers, press, and relationships. By leveraging the collective strength of these elements, marketers can creatively address exposure challenges and make a lasting impact.

A deep understanding of human behavior lies at the heart of every successful marketing campaign. The best marketers are tuned into their audience. They connect with people on a deeper level, tap into their motivations, and influence actions by leveraging the power of behavioral science. Let’s unravel the complex nature of why we make the choices we do.

Mastering video marketing on a budget is one of the smartest things you can do as an up-and-coming marketer. You may have heard content is king, but video stands out as real royalty. In 2023, online video accounted for 82.5% of all web traffic. Video is capable of capturing attention and driving engagement like no other. While you might associate great video campaigns with million-dollar budgets, that’s not always the case. The reality is that a compelling video marketing strategy is within reach, regardless of where your budgets are at. Integrating video into your strategic plan without breaking the bank is all about being savvy with your resources.

Geographic segmentation is your magnifying glass into your audience. Using geographic segmentation elevates your marketing tool kit so you can create an exceptional customer experience. Think of your local radio station, broadcasting music - and relevant content - that caters to the tastes of the local listeners, this is geographic segmentation. Marketing to segments based on their location, city, or even the area’s quirky characteristics opens the door for you to personalize your marketing. Localized marketing is a great tool for engagement and relationship building.