A Line from Greenline

Within seconds of a consumer visiting your website, they are creating opinions about your business and the services you offer. Your website is a hub that all other sources bring your audience to. If someone is looking at your social media platforms, they’ll probably end up on your website to learn more. If someone googles your products or services, your website may be the first thing to come up from the search. 

Instagram turns 10 this year. Double digits, baby! Happy decade to one of the biggest social media platforms in existence today. It has changed lives, given users a place to express themselves, and evolved how marketers use social media. It’s a platform unlike any other, giving the human population exactly what they want: captivating visuals. 

We know how important social media is and how dominant a role it plays in our society, we also know how hard it is to become successful on social media. There are millions of accounts on each respective platform, so if you're not a household name, it can take a lot of effort to move up in the digital world.

Each new year brings new trends. From coconut milk, to cronuts, to crop tops, to custom content - times are always changing. Yes, content marketing fits in the same sentence as food and fashion trends; even the marketing world evolves. 

It’s important to keep tabs on who your audience is, what they are interested in, and ultimately how your business can build a relationship with them. Providing potential customers with information, tools, and assistance they need can make a huge difference in your sales. In fact, nurtured leads produce a 20% increase in sales opportunities - and businesses who nurture their leads along the way make 50% more sales at a cost 33% less than non-nurtured prospects. But, before we get into the benefits of this marketing tactic, let’s start from the beginning...

Digital marketing can seem like a self-explanatory, simple term. But once you start to unpack the tactics and strategies that come with it, there tends to be questions that arise. Below are some of the digital marketing FAQs we’ve heard from clients and questions that are buzzing around on social media.