A Line from Greenline

Lights, Camera, Action! The time to develop your video strategy is now. Video is a huge element in the digital landscape today. 82% of the content created globally will be in the form of videos by 2023. Harnessing your video content to appeal to this audience requires you to keep up with the video trends we see today, as well as predict what’s coming next. Video content is its own unique art form, and trying new things is received with a warm welcome by the audience.

FOMO, we all get it sometimes. No one wants to miss out on what’s going on around them both in real life and on social media. Ephemeral content creatively capitalizes on this feeling. 56% of people are afraid of missing out on events, news, and other important status updates if they are away from their phones.  It’s no coincidence that 51% of people visit social media more often than they did two years ago.

If you were allowed to add more of one thing to your life what would it be? For many of us, the answer probably has something to do with having more time on our hands. Well, I’m not a genie, but audio content provides you with the means to be one step closer to having more time to listen to, and do, the things you love most.

As of 2022, TikTok holds the top domain spot, above, yes, even Google. According to web security company, Cloudflare, this doesn’t equate to TikTok having the most users, it equates to TikTok receiving the most traffic. A whopping 5.6 billion searches are made through Google every day, so it’s wild to think that TikTok gets even more traffic than that. The main draw of traffic comes through the gem of TikTok, For You pages. For You pages are so popular because they appear automatically when you open the app.

Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.

People are watching more videos online than ever before – in fact, the amount of online videos watched has almost doubled since 2018. People watch around 19 hours of video a week. So what exactly do conversion rates look like in comparison to images? Video outperforms images by double when it comes to click-through rates, and conversion is increased by 20-30% with video.

And conversion isn't the only added bonus - it's just how and where viewers like to take content in. Most users say they would much rather hear about a business via video - a whopping 72% of customers prefer this format for learning about a product or service. On top of that, 84% of customers say they’ve been convinced to buy something by watching a brand’s video. So what does this mean for your inbound strategy?