A Line from Greenline

A cohesive experience determines how your audience views and interacts with your company. Companies with omnichannel strategies retain 89% of their customers. An omnichannel strategy improves the website, mobile, and in-person experience for your audience and provides engaging pipelines for your audience.

Welcome to the world of the digital assistant. Voice search has been around for quite a while now, but with the enhancements that voice assistants like Siri, Alexa, and Google now encompass, the digital landscape is growing at top speed. 72 percent of people with a voice-activated speaker say voice search has become a day-to-day activity. Voice search is changing the way that people find (and interact) with brands - which means it changes what the SEO landscape looks like for your content marketing.

We all love real content from real people. Seeing products in action, real-life users sharing experiences, and authentic experiences make a huge difference when we’re considering making a purchase. This style of content is called user-generated content, also known as UGC. It’s the content, videos, images, reviews, etc. we see that is created by consumers rather than the brands who are sharing it. You can learn more about the basics of UGC in this blog.

You know what they say - opposites attract. In this case, they actually complement each other. Both paid and organic elements provide a balanced approach to your marketing efforts. A more valuable relationship can be established through a thorough organic social strategy reinforced by paid campaigns. Jack Johnson says it best, “it's always better when we’re together”. Finding a way to balance your paid ads and organic strategy will set your business apart from your competitors.

Creating content isn’t always easy. But like most things in marketing, when you get stuck, revert back to thinking about the fundamental goal of your efforts; connecting with your audience. This isn’t necessarily a how-to guide for great content, it’s more of an outline of the means to get there. After all, good content stands out so giving you a cookie-cutter formula would be kind of ironic.

Lights, Camera, Action! The time to develop your video strategy is now. Video is a huge element in the digital landscape today. 82% of the content created globally will be in the form of videos by 2023. Harnessing your video content to appeal to this audience requires you to keep up with the video trends we see today, as well as predict what’s coming next. Video content is its own unique art form, and trying new things is received with a warm welcome by the audience.