A Line from Greenline

Perfection is so last year. These days everyone is more concerned with what’s real, rather than perfect. Things are much more fun that way, so we’re all for authenticity! Authentic marketing is being on the same page as your audience. 86% of consumers say authenticity is a critical factor in deciding which companies they like and support. After all, customers are much more interested in supporting companies that share their values and show their true colors.

Struggling with lead generation? You’re not alone; 68% of B2B businesses have this same frustration. When it comes to generating inbound leads, downloadable content opens the door to connecting and collecting information about your audience. Offering the right content to your clients is the key to generating leads and increasing conversions. For people looking to gain insight into your industry downloadable content can be the ticket.

Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.

The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.

In 2022, there is one largely consistent theme: people are looking for a much more personal connection with brands. Plain and simple. Don’t worry - you don’t need to burn your current marketing strategy to the ground, just take a step back and look for opportunities to innovate and leverage the way you engage and interact with customers (both current and prospective).

Lead generation is one of the most commonly used phrases in the marketing world. But what is it and how can it bring more success to your business? Lead generation is a marketing art form that enables businesses to attract clients in a way that allows for strong relationships. As Kevin Michael Geary put it,