A Line from Greenline

Though this symbol has many names (number sign, pound sign, hash,) it wasn’t until 2007 it was first used as a method of creating channels in social media. In August of that year, a Twitter user named Chris Messina published a blog post advocating for hashtag channels of communication on Twitter. He intended for them to act as metadata for tweets. In other words, he proposed they provide extra information about where you are or what event you’re referring to. Fast forward to 2020 and the hashtag is now an integrated piece of Twitter’s identity, and nearly every other social media platform as well. 

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

Studies show 50% of all consumers worldwide say they buy based on a company’s brand, values, and impact. How can an organization have a higher purpose beyond the goods and services they offer? How does an organization share values with its consumers? It all starts with good branding. 

Even though Instagram Stories have been around since 2017, they are relatively young in the social media universe and are largely misunderstood. Since the addition of the Stories feature, the average number of influencer feed posts has declined every year as users interact more and more heavily with Stories. If the words ‘Stories’ and ‘influencers’ have you at a loss, you can read up on all Instagram basics in this blog post. Without further ado, let’s dive into Instagram Stories and how using them can mean big changes in engagement, brand awareness, and even sales.

The year is 2006; Pluto was downgraded from its status as an ‘official’ planet, American Idol was the #1 ranked television show, and Google purchased YouTube for just under $2 billion. The world as we know it is evolving - and into a very digital and technical one at that. In 2006 Twitter was also born.

Social media is taking the world by storm and it’s only going to continue getting bigger. Whether it’s sharing a treasured quote or your latest adventure, social media is an excellent way to stay connected with others on both personal and professional levels.