The Power of Testimonials in Marketing
We all know how “word of mouth” works; you like a product or service, and you let your friends know how great it was. With the wide-spread use of digital communication, social media, and technology as a whole, virtually every business has a website or social profile, so this idea of “word of mouth” is even more important. Testimonials can make or break you.
8 Stats + Facts that Prove Twitter is Still Relevant for Business
The year is 2006; Pluto was downgraded from its status as an ‘official’ planet, American Idol was the #1 ranked television show, and Google purchased YouTube for just under $2 billion. The world as we know it is evolving - and into a very digital and technical one at that. In 2006 Twitter was also born.
What Makes a Great Social Post, by the Platform
Social media is taking the world by storm and it’s only going to continue getting bigger. Whether it’s sharing a treasured quote or your latest adventure, social media is an excellent way to stay connected with others on both personal and professional levels.
5 Tips for Making the Most Impact on Your Business’ LinkedIn Page
It’s no secret that LinkedIn is a business tool utilized by a variety of businesses, from small startups to large corporations and everything in between. Navigating the world of LinkedIn can be daunting nonetheless, but there are methods to help you make the impact you desire, no matter what stage your business is in.
Email Marketing Series - #6: Email Marketing Reporting + Analysis
We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.
Email Marketing Series - #5: Image + Video in Email Marketing
We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:
- Email Marketing Strategy
- Email Subject Lines
- Email Marketing List Creation
- Effective Email Marketing CTAs
Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics.
