A Line from Greenline

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

Studies show 50% of all consumers worldwide say they buy based on a company’s brand, values, and impact. How can an organization have a higher purpose beyond the goods and services they offer? How does an organization share values with its consumers? It all starts with good branding. 

To learn the equation for a perfectly balanced social media calendar, we need to take a trip back to our middle school science classes... just kidding! But do you remember the structure of an experiment? Using the basic steps to develop a hypothesis, test variables, and analyze the results is one surefire way to begin on the path towards a well-balanced range of content on each of your social media platforms. 

In a world of social distancing, social media, and remote work, it can be easy to forget there’s a whole lot more world out there. Though the average American spends 6.3 hours online each day, statistics show online marketing does not always have the same impact as physical marketing materials. 

Even though Instagram Stories have been around since 2017, they are relatively young in the social media universe and are largely misunderstood. Since the addition of the Stories feature, the average number of influencer feed posts has declined every year as users interact more and more heavily with Stories. If the words ‘Stories’ and ‘influencers’ have you at a loss, you can read up on all Instagram basics in this blog post. Without further ado, let’s dive into Instagram Stories and how using them can mean big changes in engagement, brand awareness, and even sales.

Search Engine Optimization (SEO) is the science of leveraging language and word choice in both the visible and coded elements of a website to move a site to the top of a search engine’s results. When we type a search query into the Google search bar, Google scans the entire web for the query’s keywords embedded in individual websites. The websites with the strongest and most thoughtfully selected keywords win the top spots.