How COVID-19 Impacts Marketing for Businesses of all Shapes & Sizes and What You Can Do
In this time of uncertainty, there’s one thing that’s for sure; we’re all impacted by COVID-19 and we’re all plagued by the uncomfortable change and general unknown of a worldwide pandemic. The presence of COVID-19 has changed many of our daily lives, including how and where we work. But how does COVID-19 specifically impact the marketing world?
User-Generated Content & Its Potential
Think back to the last time you absolutely loved a product or a service. You probably wanted to text your friends or tell your mom about the great experience you’ve had. Or, you might’ve turned to Instagram, Facebook, or Twitter to let the world know. I get it! And if you’ve ever done this, you’ve been an ‘advertiser’ for a brand - maybe without even knowing it. You created and shared user-generated content that helps create more brand awareness for whatever business you were talking about.
What is Influencer Marketing?
Not long ago, influencer marketing was limited to celebrities, athletes, or the extremely wealthy. The household names and faces were the ones used to convince you to buy a product or a service. But nowadays, you can scroll through Instagram and find hundreds, if not thousands of successful influencers. These influencers might not be famous, or even well-known, but they’re the ones who are helping boost the marketing world
Why Your Business Needs a Clear Mission, Vision, & Values Statement
We all have those favorite brands we stay loyal to. It doesn’t necessarily matter if there’s a cheaper brand, or a better deal, for certain products, we go back to our favorite brands. But what exactly is it that makes them our favorite? More often than not, it’s because of who they are, why they do what they do. It comes down to that brand's values.
Our Top 15 Favorite *Free* Marketing Tools
We all know the importance of saving time and money. These 15 free marketing tools will help you do just that. We’ve compiled a list of some of our very favorite tools that can help you work smarter, not harder - and save some money while doing it!
The Ins & Outs of Updating Website Content
If you read our last post, you might be wondering which tactics you can use to actually update your website. We’ve already told you about signs that you should be updating your website, but don’t worry, we aren’t going to leave you hanging. We’ve compiled a list of the ins and outs of updating your website content to get you started.
