A Line from Greenline

Within seconds of a consumer visiting your website, they are creating opinions about your business and the services you offer. Your website is a hub that all other sources bring your audience to. If someone is looking at your social media platforms, they’ll probably end up on your website to learn more. If someone googles your products or services, your website may be the first thing to come up from the search. 

Instagram turns 10 this year. Double digits, baby! Happy decade to one of the biggest social media platforms in existence today. It has changed lives, given users a place to express themselves, and evolved how marketers use social media. It’s a platform unlike any other, giving the human population exactly what they want: captivating visuals. 

We know how important social media is and how dominant a role it plays in our society, we also know how hard it is to become successful on social media. There are millions of accounts on each respective platform, so if you're not a household name, it can take a lot of effort to move up in the digital world.

Shortly after World War II, a new and exciting movement emerged. Moving pictures. They were any and everywhere. Yes, television and movies had already existed, but the general population could only access these in public places like theaters. The exciting part about this was that moving pictures were now accessible to most populations in the comfort of their own home. A television was in almost every American household and people could witness history through their own eyes. This very quickly changed communication and marketing as we knew it.

Did you know 93% of experiences on the internet start with a search engine? That’s nearly all of them! It makes sense if you think about it … when most people have a question or are looking for a product, they quickly pull up Google to help them find what they’re looking for. It was also found that the top result on Google has a 33% chance of getting clicked.

Each new year brings new trends. From coconut milk, to cronuts, to crop tops, to custom content - times are always changing. Yes, content marketing fits in the same sentence as food and fashion trends; even the marketing world evolves.