A Line from Greenline

Think about a real home or business … What draws people in? From a welcome mat to windows, so many design and personalization elements create interest. The entryway of a home has the most traffic, but each room should have a purpose. Some of it can be seen from the outside, so of course, it’s important to pour your heart and soul into this particular space.

Outsourcing your marketing work to a contractor is about more than just the actual marketing, it’s about building a strong, collaborative, mutually-beneficial relationship. The best kind of partnership is when two companies work together towards a common goal; each side bringing its own value and expertise. Working with a marketing contractor allows you to create a strategic relationship with an expert resource that reaches areas outside your wheelhouse and capacity. This can provide more marketing exposure, growth, expanded tactics, and ultimately allows you to gain new customers.

FOMO, we all get it sometimes. No one wants to miss out on what’s going on around them both in real life and on social media. Ephemeral content creatively capitalizes on this feeling. 56% of people are afraid of missing out on events, news, and other important status updates if they are away from their phones.  It’s no coincidence that 51% of people visit social media more often than they did two years ago.

If you were allowed to add more of one thing to your life what would it be? For many of us, the answer probably has something to do with having more time on our hands. Well, I’m not a genie, but audio content provides you with the means to be one step closer to having more time to listen to, and do, the things you love most.

Texting is the latest buzz in the digital marketing world - quite literally. Many of us use it as our main form of communication, which makes it a naturally good platform for businesses to leverage. Text message marketing puts information right in front of the viewer, and catches their attention through direct notifications. In the US, over 6 billion text messages are sent and received every day, and on top of that, the average adult spends about 23 hours a week texting.

Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.