A Line from Greenline

​​The art and science of putting words on a page is one of the most important in the history of the world. Over the course of history, writing has proven itself worthy of recognition for its capability to fuel growth, incite emotions, and communicate to audiences of all sizes. Writing has played a vital role in nearly every aspect of history, at least that we know about - because it was recorded… I mean think about it, where would we be without writing and documentation?

The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.

Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.

People are watching more videos online than ever before – in fact, the amount of online videos watched has almost doubled since 2018. People watch around 19 hours of video a week. So what exactly do conversion rates look like in comparison to images? Video outperforms images by double when it comes to click-through rates, and conversion is increased by 20-30% with video.

And conversion isn't the only added bonus - it's just how and where viewers like to take content in. Most users say they would much rather hear about a business via video - a whopping 72% of customers prefer this format for learning about a product or service. On top of that, 84% of customers say they’ve been convinced to buy something by watching a brand’s video. So what does this mean for your inbound strategy?

Paid marketing is a great way to hone in and connect with your buyer persona and can be one of the quickest ways to help potential clients discover you. This encompasses any marketing strategy you use to interact with potential clients based on their previous interactions and interests. Paid marketing works best when paired with organic marketing because it provides a balance. This balance is crucial to success because it allows your clients to continue to connect after their initial experience with you. Paid advertisements redirect 65% of the traffic from search engines to websites. This other 35% is organic, so it’s still a big player. 

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired!