A High-Level Look at Marketing Reporting
You can tell your own story in the world of marketing. How does your story end? Is it an emotional messy rollercoaster? Or is it an exciting adventure? Marketing strategies can be tough, but I can show you how to turn your marketing strategy into a self-fulfilling prophecy with a simple method.
Expanding Your Brand’s Avenues of Influence
Digital marketing can be intimidating. There is so much to learn, test, and implement into your marketing strategy – the options are plentiful. Do you use a website, blog, social media platforms, email marketing, or digital ads? It can be tough to know which avenues to prioritize. Odds are, your business already uses some of these marketing tactics, but we are here to help you explore which to expand to best serve your needs.
What is Account Based Marketing + Why Does it Matter?
If you read our blog on Persona Based Marketing, you’ll remember we mentioned Account Based Marketing (ABM). This blog will dive headfirst into the benefits and drawbacks of account-based marketing strategy, what it is, insights, and more.
Meet the New Buzzword on the Block: Marketing Attribution
Looking for a test that can pinpoint your most impactful Instagram post? A marketing report that can show you exactly what motivates your target consumer to buy? A system that will consistently improve your content and marketing intelligence? You’ve come to the right place; pull up a chair and learn a bit more about marketing attribution models.
2020 Marketing Stats You Need to know for 2021
The global pandemic and fight for racial justice rocked our world in 2020. It's only natural that literal social change in our physical world should result in changes in the digital world and in the realms of social media too. Here are some things you should know about marketing in 2020 that will better prepare you for marketing in 2021...
The Ins and Outs of A/B Testing
BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?
