A Line from Greenline

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.

Businesses need a solid marketing strategy in order to be successful. In-house marketing teams work well for some companies, but many choose to go the route of contracted marketing partners. In fact, 70% of businesses outsource their marketing efforts. Outsourcing your marketing with the right partner can help you establish the balance your sales and marketing teams need to do what they're best at, and be supported with great content, ads, social media, email marketing, and more.

Every business is looking for new ways to generate leads. Your inbound strategy heavily relies on organic search results, so that's where Search Engine Optimization (SEO) comes in. The majority of online experiences, 93% to be exact, begin with a search engine. SEO is the most efficient way to organically increase traffic to your website. When someone is in search of a product or service, they are more likely to gravitate toward your business if you rank highly in the organic search results, as most internet users, (around 80%), look past paid ads and head straight for organic search results.  

“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot

HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.

Think about a real home or business … What draws people in? From a welcome mat to windows, so many design and personalization elements create interest. The entryway of a home has the most traffic, but each room should have a purpose. Some of it can be seen from the outside, so of course, it’s important to pour your heart and soul into this particular space.

Outsourcing your marketing work to a contractor is about more than just the actual marketing, it’s about building a strong, collaborative, mutually-beneficial relationship. The best kind of partnership is when two companies work together towards a common goal; each side bringing its own value and expertise. Working with a marketing contractor allows you to create a strategic relationship with an expert resource that reaches areas outside your wheelhouse and capacity. This can provide more marketing exposure, growth, expanded tactics, and ultimately allows you to gain new customers.