A Line from Greenline

Perfection is so last year. These days everyone is more concerned with what’s real, rather than perfect. Things are much more fun that way, so we’re all for authenticity! Authentic marketing is being on the same page as your audience. 86% of consumers say authenticity is a critical factor in deciding which companies they like and support. After all, customers are much more interested in supporting companies that share their values and show their true colors.

Lights, Camera, Action! The time to develop your video strategy is now. Video is a huge element in the digital landscape today. 82% of the content created globally will be in the form of videos by 2023. Harnessing your video content to appeal to this audience requires you to keep up with the video trends we see today, as well as predict what’s coming next. Video content is its own unique art form, and trying new things is received with a warm welcome by the audience.

If you’re reading this right now, there’s over a 55% chance that you’re doing so on a mobile device. Enhancing your audience’s digital experience by optimizing for mobile elevates their engagement. Responsive design focuses on making sure that your audience can access everything smoothly on their mobile devices. Your website, as well as other platforms, won’t see a lot of success if it’s not optimized for mobile. So make sure all of the buttons, text, images, pages and all other elements are cohesive.

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.

Businesses need a solid marketing strategy in order to be successful. In-house marketing teams work well for some companies, but many choose to go the route of contracted marketing partners. In fact, 70% of businesses outsource their marketing efforts. Outsourcing your marketing with the right partner can help you establish the balance your sales and marketing teams need to do what they're best at, and be supported with great content, ads, social media, email marketing, and more.

There’s no question about the growing popularity of Instagram Reels. Meta reports that 675.3 million users can be reached with ads on Instagram Reels, this number is only rising as Reels have become Instagram’s fastest-growing feature worldwide. In 2022, users’ interest in Reels has surpassed even Instagram Stories. Reels are a great tool for businesses of all shapes and sizes to engage with potential clients. With over 1 billion active users on Instagram, businesses are devoting ample resources to engaging their audiences in new ways. The fun and easy-to-absorb nature of Instagram Reels is pushing brands to think outside the box.