A Year of Blogging: What I've Learned as an Intern
With a year under my belt as an intern for Greenline, it’s time to take a look back. Blogging has been one of the biggest sources of growth for me as an intern this year and will likely continue to be in the year to come. I’ve learned and grown more than I ever thought was possible through blogging. From getting into a routine, transforming the way I write, following trends, and developing some grit to get through the ruts and writer’s block, I am so thankful for it all.
5 Lead Nurturing Approaches to Boost your Inbound Strategy
It’s human nature to compare, analyze, and spend time thinking about our options before making a purchasing decision. On average, 74.6% of B2B businesses take 4 months to close a sale with a new lead, with almost half of them taking 7 months or more. To keep your audience engaged throughout the entire buying process, your lead nurturing efforts should be both continuous and personalized.
How to Leverage Instagram’s Explore Page in Your Lead Generation Efforts
Instagram reports that more than 200 million people view their Explore Page daily. The Explore Page is inbound marketing at its finest. Instagrammers head to the Explore Page for personalized content from accounts they don't follow. The Explore Page is all about discovering new content, making it the ideal location to gain more exposure.
4 Tools We Use for Productivity, Efficiency, & Communication
Collaboration between your team is fundamental for productivity, efficiency, and communication. Today highly collaborative work environments are more likely to improve return on investment (ROI) and increase productivity because they encourage engagement and foster shared goals. Work productivity improves work efficiency. When employees are given better tools, they tend to produce more efficient work.
Elevating your Marketing by Prioritizing an Omnichannel Experience
A cohesive experience determines how your audience views and interacts with your company. Companies with omnichannel strategies retain 89% of their customers. An omnichannel strategy improves the website, mobile, and in-person experience for your audience and provides engaging pipelines for your audience.
6 Marketing Metrics for Planning Your 2023 Strategy
Digital Marketing has the potential to reach a large audience. Keeping up with the trends of today’s digital landscape can help you better serve your audience and prioritize your efforts. These 6 metrics will not only help you generate and nurture leads but also uncover how you can elevate the buyer’s journey for your audience.
